Welcome back to the Duck Pond Podcast, where we dive behind the scenes with founders, creatives, and forward-thinkers to uncover what it really takes to get a product onto store shelves, from branding and packaging to the grit of distribution and everything in between.

Today we're excited to sit down with Llance Kezner, co-founder of Millie’s Sipping Broth, the innovative brand that re-imagined soup by turning savory broth into tea-bag-style convenience. Llance and his wife took a home-made idea out of the kitchen and scaled it into a multi-million-dollar category disrupting beverage and wellness shelves, landing in national retailers like Walmart and Sam’s Club, while winning awards in the process.

We’ll dig into:

How Millie’s found a simple idea: a savory cup of broth in a tea bag, and turned it into a nationwide brand.

The packaging, naming, and recipe evolution that helped launch a new category and scale efficiently.

What it takes to hit major retail with a small team: manufacturing, inventory, distribution, and maintaining quality.

How the brand balances wellness-driven innovation with mainstream appeal, and what the future holds in a shifting food landscape.

✨ Learn how Millie’s Sipping Broth is redefining what an everyday beverage can be merging comfort, wellness, and retail strategy into one cup.

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