Jason Wong

Founder & CEO, Paking Duck

Jason Wong is an eCommerce entrepreneur and the founder and CEO of Paking Duck Inc., a custom packaging company serving consumer brands. His work connects packaging, brand experience, and the practical challenges of building and growing a product business.

Jason Wong, Founder and CEO of Paking Duck.

From building brands to building better packaging

Before founding Paking Duck, Jason founded Doe Lashes, a direct-to-consumer beauty brand. He also founded Pughaus, formerly Wonghaus Ventures, through which he invests in consumer brands and eCommerce technology companies.

That experience shapes his approach to packaging: understanding how a product looks, feels, ships, and reaches the customer, as well as how those decisions affect the brand behind it.

Packaging experience

Jason’s work focuses on custom packaging, consumer brand development, and eCommerce operations.

Jason has worked in packaging for 5 years. His role with factories in Fuzhou, Shenzhen, and Guangzhou includes leading more than 7 local and international teams, overseeing product innovation, production coordination, quality control, and supply chain operations. His particular areas of experience include custom packaging solutions, packaging material sourcing, manufacturing processes, cost and pricing negotiations, production management, quality assurance, and serving global DTC brands.

About Paking Duck

Founded in 2024, Paking Duck helps consumer brands develop custom packaging across paper, plastic, glass, metal, and flexible formats.

Paking Duck has worked with brands including Venus et Fleur, Quest Nutrition, Starbucks, Macallan, Madhappy, Arrae, and Hilton.

Recognition and conversations

Paking Duck ranked No. 399 on the 2026 Inc. 5000 list.

Jason has shared his experience building consumer businesses through interviews, articles, and podcast appearances.

Articles by Jason

Explore Jason’s perspectives on custom packaging, materials, brand experience, and building consumer businesses.

Connect with Jason

Learn more about Jason’s background and work on his personal website, or contact Paking Duck about a packaging project.

Visit Jason’s website

LinkedIn Profile

Email: wong@wonghaus.com