Welcome back to the Duck Pond Podcast, where we dive behind the scenes with founders, creatives, and forward-thinkers to uncover what it really takes to get a product onto store shelves, from branding and packaging to the grit of distribution and everything in between.

Today we’re featuring Alda Karen Hjaltalín, founder of SKINERGY, a brand redefining what wellness drinks can be by blending skincare, function and flavour in every sip. Alda turned her passion for wellness and ingredient innovation into a drink that delivers on skin, energy and purpose, all while preserving a great taste and strong identity.

We’ll dig into:

• How SKINERGY positions itself in the wellness and functional beverage market—skin-first, flavour-forward, emotionally resonant.
• The leap from concept to launch: ingredient validation, formulation, packaging decisions and how Alda approached creating a drink that speaks to both beauty and beverage consumers.
• The challenges of scaling a startup in the crowded wellness space: sourcing key actives, ensuring taste and stability, building distribution and maintaining brand authenticity.
• Marketing, brand story and category strategy: how to go from consumer education to purchase, and what the future holds for skin-targeted drinks.

✨ Learn how SKINERGY is rewriting what it means to drink your skincare—making it tasty, effective and accessible.