Welcome back to the Duck Pond Podcast, where we dive behind the scenes with founders, creatives, and forward-thinkers to uncover what it really takes to get a product onto store shelves, from branding and packaging to the grit of distribution and everything in between.

Today we’re featuring Veronica Panzardi, founder of edggies veggies, the brand making veggie-intake effortless with flavor-neutral, air-dried kale sprinkles that last two years and slide into your meals like seasoning. Veronica traded her investment-banking career to launch a product rooted in nutrition, convenience, and taste, and she’s building a brand wrapped in mission, design, and more veggie goodness.

We’ll dive into:

• How edggies positions itself in the “better-for-you” and convenience food space, helping busy professionals and families get more veggies.
• The brand, packaging and recipe evolution behind turning kale (and other veggies) into a sprinkle you can take anywhere.
• What it takes to launch a truly novel product: shelf-stable, flavor-neutral, portable from prototype stage (in her East Village apartment) to market.
• Marketing, distribution and sustainability lessons from a brand rooted in mission: “adding nutrition can be as easy as adding salt”.

✨ Learn how edggies veggies is redefining what veggies can look like — making them simple, pantry-friendly, and fun to add.