Welcome back to the Duck Pond Podcast, where we bring on founders, creatives, and brilliant minds to get behind the scenes on how to bring a product onto store shelves — covering branding, marketing, packaging, and the grit behind it all.

Today we’re featuring Kiki Couchman, co-founder of Sourmilk, a Greek-style yogurt made intentionally for your gut. Kiki left private equity to build Sourmilk with her best friend Elan, combining deep biology insight and a love of real, probiotic dairy. Sourmilk prides itself on being creamy, high protein, and low lactose with no hidden compromises.

We’ll dive into:

How Sourmilk positions itself in the yogurt / probiotic space

The journey from concept to community. How they’ve built trust before hitting wide distribution

What it takes to scale a dairy CPG brand rooted in gut health, authenticity, and direct connection

Their distribution strategy: pop-ups, drops, NYC local delivery, and when “grocery” comes into play

Marketing, packaging, and launch lessons from a yogurt brand with a big mission

✨ Learn how Sourmilk is redefining how we think about yogurt — functional, approachable, and rooted in integrity.

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