Welcome back to the Duck Pond Podcast, where we bring on founders, creatives, and brilliant minds to get behind the scenes on how to bring a product onto store shelves, covering branding, marketing, packaging, and the gritty bits in between.

Today we’re featuring Aadit Patel, founder of Confusion Snacks, the ethnic-fusion snack brand that blends bold Indian spices with American snack formats.

Aadit grew up bouncing between two cultures and created Confusion Snacks to reflect that in a snack: snacks like Black Truffle Masala popcorn and Masala peanuts cooked in avocado oil, all vegan, gluten-free, and free of seed oils.

We’ll dive into:

How Confusion positions itself at the intersection of cultural identity and snack innovation

The challenge of balancing bold flavor + clean ingredients (avocado oil, no seed oils)

What it takes to scale an ethnic fusion snack brand from kitchen to shelves

Winning retailer recognition and the journey through retail launches

Marketing, packaging, and distribution lessons from a brand rewriting the snack rules

✨ Learn how Confusion Snacks is redefining what “snacking” can mean, bold, clean, and unapologetically cultural.

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