In today’s episode, we’re featuring Tracy Luckow, co-founder of Whipnotic, a disruptive CPG brand that’s reinventing whipped cream with a patented flavor-swirl design.

Alongside her sister Lori, Tracy has turned an everyday grocery item into a DTC sensation that’s shaking up shelves and creating buzz in the food and snack industry.

In just three years, Whipnotic has:

✅ Built a loyal following with eye-catching packaging design

✅ Scaled rapidly across retail and DTC channels

✅ Proven how creative branding and marketing can transform even a “commodity” product into a premium experience

We’ll break down:

1. How Whipnotic uses packaging as a marketing tool to stand out in crowded aisles

2. The role of storytelling in CPG brand growth

3. Lessons for founders building food, candy, or snack brands in today’s competitive market

4. Why smart DTC strategies are key to scaling a product that feels fresh and fun

✨ If you’re building a consumer brand or love stories about food innovation, this episode is packed with insights.

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